Applying the “6 Principles of Persuasion” to Your Sales Process
brianbeers.substack.com
Dr. Robert Cialdini, president of INFLUENCE AT WORK, identified there are six major factors, or principles, that when employed ethically, increase our ability to build and maintain stronger relationships. #1 Reciprocity People want to return favors. Be the first to give, make it sincere & unexpected
Applying the “6 Principles of Persuasion” to Your Sales Process
Applying the “6 Principles of Persuasion” to…
Applying the “6 Principles of Persuasion” to Your Sales Process
Dr. Robert Cialdini, president of INFLUENCE AT WORK, identified there are six major factors, or principles, that when employed ethically, increase our ability to build and maintain stronger relationships. #1 Reciprocity People want to return favors. Be the first to give, make it sincere & unexpected