Business with Beers

Business with Beers

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Zero Risk Bets

Jun 02, 2026
∙ Paid

A few years ago, I structured a deal that completely changed how I think about risk.

It didn’t make sense on paper: $500K purchase price for 2 shops only making $100k/year

5X multiple.... double our target of 2.5X profit

This deal went cold for 6 months before we could agree on terms because the seller was stuck on her price and I was stuck on the multiple.

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